NEWS
BTS Dominates Spotify MV Chart Top 10 as SWIM Extends Billboard Hot 100 Run to 17 Weeks
BTS showed strength on Spotify's Music Video Chart Global top 10, with B-side NORMAL reaching No. 2. Title track SWIM has continued its long run with 17 consecutive weeks on the Billboard Hot 100.
BTS has again shown its presence on global charts. According to reports on July 22, Korea time, BTS showed strength in the top 10 of Spotify's "Music Video Chart Global," with B-side "NORMAL" reaching No. 2. Title track "SWIM" also entered the U.S. Billboard "Hot 100" for a 17th consecutive week.
The activity flow around BTS' fifth full-length album "ARIRANG" is continuing as a long-running campaign. According to multiple reports released on July 22, Korea time, BTS placed several songs high in the top 10 of Spotify's global music video chart. In particular, "NORMAL" was reported to have ranked No. 2 on the chart.
Another indicator confirmed in this round of coverage is the Billboard performance of "SWIM." The song was introduced as having remained on the latest Billboard "Hot 100" for 17 consecutive weeks. Its reported position was No. 100, but the more important point is the continuity of staying on the main singles chart for 17 straight weeks rather than the ranking in a single week.
The renewed attention around "NORMAL" on Spotify is connected to the release of its music video. Spotify's official newsroom said on July 18, local time, that the "NORMAL" music video premiered first on Spotify and set a first-day K-pop music video streaming record on the platform. This can be viewed as a case in which video content draws chart response again within a music-consumption environment often centered on audio tracks.
BTS' latest chart flow is closer to the overlap between a momentary response to one song and the long-term consumption of the full album. "NORMAL" stood out on the video chart after the music video release, while "SWIM" has continued its longer run on Billboard's main chart. The two indicators belong to different platforms and use different standards, but both show that BTS content following "ARIRANG" is continuing to be consumed. For reference, Spotify's music video chart reflects video consumption and platform response, while Billboard's "Hot 100" is a comprehensive U.S. singles chart that reflects multiple indicators including streaming, radio and sales.
"SWIM" charting for 17 consecutive weeks is an indicator of BTS' long-running performance power. Entering the main U.S. singles chart is already meaningful for a K-pop group, but maintaining a position over many weeks is a separate matter. It requires a flow that goes beyond concentrated early fandom consumption and continues through general listening, radio exposure and platform visibility to some degree.
In the case of "NORMAL," the method of music video release is also notable. Music platforms are expanding beyond spaces for listening to audio and are increasingly providing video releases and fandom experiences together. A team with a large global fandom such as BTS quickly shows the impact of this kind of platform strategy.
BTS has already set records on global charts many times. The meaning of this latest trend, however, lies less in a new record itself and more in the fact that content is moving again even after time has passed since the album release. Audio tracks, music videos and global charts are responding at different speeds, allowing the consumption of the "ARIRANG" era to continue.
Summary Points
- BTS was reported to have shown strength in the top 10 of Spotify's "Music Video Chart Global."
- B-side "NORMAL" reportedly reached No. 2 on the chart.
- Title track "SWIM" entered the Billboard "Hot 100" for a 17th consecutive week.
- Spotify's official newsroom said the "NORMAL" music video set a first-day K-pop music video streaming record after its release.