The Morning Calm Post

TWICE's Jeongyeon is leaving JYP Entertainment, where she has spent a long period of her career, and moving to Baro Entertainment. Around 1:30 p.m. on August 10, 2026, Korea time, multiple outlets reported that Jeongyeon had concluded her exclusive contract with JYP and would make a new start at Baro Entertainment, a company known for strength in actor management.

The most important part of the announcement is that it separates the change in her individual agency from TWICE activities. In a handwritten letter, Jeongyeon said she would be leaving JYP and beginning again somewhere new, while also explaining that the team TWICE remains at the center for her.

Jeongyeon debuted as a member of TWICE in 2015 and has worked as part of one of JYP's representative girl groups. TWICE expanded its position in both Korea and overseas through songs including Like OOH-AHH, CHEER UP, TT, LIKEY, What is Love? and FANCY. In 2022, all members renewed their contracts with JYP and continued full-group activities. As contract-related discussions have again followed since then, Jeongyeon's move connects to a broader shift in how long-running groups operate.

Baro Entertainment, the company Jeongyeon is moving to, is known as an actor-focused management agency. The company is also home to actor Gong Seung-yeon, Jeongyeon's older sister, along with several other actors. For that reason, this move can be viewed not simply as an agency change, but also in connection with the direction of Jeongyeon's individual activities. Jeongyeon has previously drawn attention for the possibility of acting activities. It is no longer unusual for K-pop group members, after reaching a certain stage in their careers, to divide their activity areas across music, acting, entertainment programs and content production.

Jeongyeon's handwritten letter included answers to questions fans were likely to have. She said she would be leaving JYP, and expressed gratitude to the members, ONCE and the JYP staff who believed in her. She also left a message to the effect that TWICE, the members and ONCE would continue to come first for her. Some reports said Jeongyeon wrote that she would continue to protect TWICE as it is now, without change. This expression is close to a message clarifying that the end of an individual contract does not mean the end of group activities.

This type of structure has become increasingly common among long-running K-pop groups. Members who debuted as one team gradually widen their own areas of expertise, with individual activities handled by different companies while group activities continue under the existing team structure. Similar operating methods have appeared with groups such as Girls' Generation and 2PM. TWICE has also passed its 10th year since debut, entering a point where the members need to consider both the expansion of individual activities and the continuity of team activities.

For Jeongyeon, this decision marks the close of one period and the starting point for reorganizing the direction of her individual career. The time she has built as a TWICE member remains in place, while the move to an actor management company opens new possibilities. The important point is not to tie the two areas to the same conclusion. Jeongyeon is changing companies, but in her handwritten letter she first explained her responsibility and affection toward the team. That balance is exactly what fans are watching.

The next points to watch are how Jeongyeon's individual activities begin at Baro Entertainment, and in what form TWICE's group activities continue. Jeongyeon's next steps are expected to become clearer through additional announcements from her new agency or from Jeongyeon herself.

Summary Points

• Jeongyeon was reported on the afternoon of August 10, 2026, Korea time, to be leaving JYP Entertainment and moving to Baro Entertainment.
• In a handwritten letter, Jeongyeon expressed gratitude to JYP, the members and ONCE.
• Jeongyeon also said she intends to continue TWICE activities.
• Baro Entertainment is home to Jeongyeon's older sister, actor Gong Seung-yeon.